translates to "Brand Introduction" in English
Didinika—A pioneering brand in China for supplementary food cookware, established in 2014, all products hold appearance patents and use materials that exceed European Union standards. Didinika kitchenware adopts the concept of non-stick pans from Korea and advanced technology from Germany. With the principle of "defending the kitchen, rejecting chronic poisons from cookware," the brand emphasizes exquisite craftsmanship and multiple quality inspections to ensure the healthiness of its cookware. Didinika is committed to creating a smoke-free kitchen and supporting the healthy growth of babies, focusing on product safety and integrating research, design, and sales. The brand offers over 50 types of products, including cookware for adults (fry pans, sauté pans, grilling plates, soup pots) and maternal and infant series products (supplementary food pots, supplementary food cutting boards, supplementary food utensils, etc.).
Translates to "Brand Origin" in English
The founder of Didinika grew up witnessing family members bustling in a smoke-filled kitchen. In an effort to protect loved ones from the harm of kitchen fumes and to provide a safe and secure dining environment for babies, the founder traveled to multiple countries to study various materials and technologies. This led to the development of healthy kitchenware suitable for both the general population and babies in their home country.
The brand IP character
The brand IP characters, DIDI, NINI, and KAKA, are three diligent little foundry workers. Each of them has a magical energy stick on their heads. Whenever they chant their names together to form the spell "DIDINIKA," they can conjure a dazzling, sturdy, and wonderful pot. To forge an unprecedented perfect piece of cookware, they decide to venture to the human planet in search of a crucial, unique recipe. Led by DIDI, they sneak into human kitchens, loudly chanting "DIDINIKA." NINI is responsible for painting exquisite patterns on the pot, while KAKA, often mischievous and playful, brings a lot of fun to people. As they travel through various kitchens, they gather many warm stories and, unknowingly, also learn from humans the virtues of selflessness, tolerance, and love. These beautiful emotions gradually spread in their hearts, and the pots created by DIDI, NINI, and KAKA thus help produce even more delicious dishes.
translates to "Brand History" in English
2014
Combining Korean concepts with advanced German technology, we have developed multiple products that meet the strictest European Union standards—FDA and LFGB, as well as SGS quality inspections. These products hold patents and have received authoritative certification from the National Intellectual Property Administration (patent number!!).
2016
After periods of consolidation and experimentation, Didinika was officially registered and launched the first generation of energy-saving non-stick pans in China, featuring a unique light-colored water-based exterior.
2017
Didinika has once again upgraded its technology, launching China’s first specialized complementary food pot for infants and toddlers, establishing itself as a pioneering brand in the Chinese complementary food pot market. In the same year, it introduced the Juyan metal pot base series, starting a new chapter in energy-saving cookware in China.
2018
Didinika has appeared in several variety shows (such as 'Happy Trio' and 'Life of Longing') and has simultaneously expanded its presence on various social media and e-commerce platforms, selling to many countries and provinces within China.
2019
Didinika has launched a variety of maternity and baby products, including co-branded complementary food pots, and continues to expand its offline physical stores, surpassing 5,000 outlets, with distribution extending to Malaysia, Singapore, Thailand, Canada, South Korea, Indonesia, the USA, and other countries.
2020
Didinika has released a full range of maternity and baby products, entered several large supermarkets and club stores (such as Sam's Club), and sells on over a dozen e-commerce platforms both domestically and internationally. In solidarity with the nation during the COVID-19 crisis, Didinika donated goods worth 100,000 yuan to the Wuhan epidemic area.
2021
Didinika is committed to becoming a one-stop kitchenware brand, holding inspection and approval reports from authoritative bodies in various countries, using materials that exceed EU standards. It strives to create 'safe kitchenware to defend kitchen health, allowing every family to safely enjoy loving, warm moments.'
2022
Didinika has made significant breakthroughs on e-commerce platforms, launching several innovative products."
